Looking Forward to 2017
When one year comes to an end and another begins it always provides an opportunity for reflection. In the fast paced world we live in, I am often guilty of not taking time to appreciate the past and all that we have done over the last 15 years at Swerve. We were a bit before our time in talking about blood sugar and why stabilizing blood sugar is so incredibly important to all aspects of health. It’s why we created Swerve – as a tool in the toolbox for blood sugar control.
But here we are, now in 2017, and fortunately so many people are taking ownership of their health. Swerve is making its way into more and more kitchens across North America. Our gratitude to those who support our brand cannot be expressed in words; however, what we can do is make a promise to each of you – our team will continue to work hard for you – pouring our passion and tenacity into the Swerve brand that you have come to believe in and trust.
In addition to reflecting on the history of our company, the thing I am most excited about is our future. There is tremendous blue sky for our little company – and the main reason for that is the team that we have assembled. You would be hard pressed to find individuals as dedicated and hard working as our group. Just like any close family, we don’t always agree… we challenge ourselves and one another. Yet ultimately our goal is the same; providing the best possible sugar replacement we can, for you the customer that depends on us. The Swerve mantra is “constant improvement”. Our team lives by that creed every single day.
It’s one thing to know a brand… it’s another thing to know the people behind the brand. I want to take this opportunity to introduce you to the Swerve Team, the people responsible for that bag of Swerve sitting in your pantry (or refrigerator if you live in the humid South like us). Please always know the team is here for you – we learn the most from you, our fellow consumers of Swerve. We love hearing from you, the good and even the not-so-good… 24/7 you can reach us at firstname.lastname@example.org.
Happy New Year, friends… our wish for you is much health and happiness in the upcoming year!
Andress, CEO and President