When did that happen? I don’t know about you, but in the world of Swerve, time seems to have a mind of its own. Sure, it slows down in dentist waiting rooms and while waiting for water to boil, but when it comes to getting things done, all bets are off.

I’m not anti-Monday in the traditional sense – sure, it’s not my favorite day of the week but I can drag myself out of bed with minimal effort most days. What I don’t like about Mondays is the sense of deadlines come and gone. Almost every task I assign to myself, I say I’ll get done by the end of the week then all of a sudden it’s 10pm on Sunday night and the ironing isn’t done, the knife that fell down behind the stove is still there and I’m congratulating myself solely for getting the household fed and (mostly) groomed.

I can’t be alone in this, can I? It seems that everyone I meet is a domestic doyen, with a weekly list of culinary credits to shame my own and a home ready for a disinfectant commercial, then again, these same braggers always seem to have a sense of neurosis around them as if a speck of dust or a rogue pet hair will send them over the edge.

If I’m honest, I like that my house feels like a home and if the price to pay for that is maybe never seeing the knife behind the stove ever again, I’m ok with that. I know I’d rather come home to the smell of fresh baked cookies than the smell of bleach.

Do you ever feel when a company launches something ‘new and improved’, there’s a tacit acknowledgement that the product was previously old and inferior?

The great thing about the new Swerve is that all the technical science-y stuff that works (like the product itself) is unchanged – it’s still the same, all-natural, tastes like sugar, bakes like sugar, zero glycemic, safe for diabetics sweetener that you know, trust and love. However we now have a new look, a lot of new recipes and uses and a cute little hummingbird named Sweetie. Best of all, Sweetie will be popping up in stores across the country as well as online and even in a few places you might not expect – shh, that’s a secret for now!

With the help of a few special guest bloggers, we’ll be updating the Swerve blog regularly with recipes, baking tips, product news, shout-outs, giveaways and just a sprinkling of science. If you crave up-to-the-minute Sweetness, you can also find us on Facebook at https://www.facebook.com/SwerveSweetener or follow @swervesweetie on Twitter.

We want to hear from you too! Please feel free to send any Swerve inquiries, recipe requests, kitchen challenges or even just a ‘Hiya’ shout out for Sweetie to hello@swervesweetener and we’ll get back to you straight away.

We are currently rolling out our new website. We hope you’ll enjoy it almost as much as you enjoy our product!