My grandmother said to me once, “As you get older, the years go by much faster.” At the time all I could think is that the school year went by like molasses and the summers seemed to never be long enough. Well, twenty-five years later, I now know exactly what she meant. Where did the first half of 2014 go?
Most of you are probably new to Swerve Sweetener, within the past couple of years or so. You may not even realize that we’ve actually been around since 2001.
With all the exciting news about greater awareness of sugar consumption, like the new proposed FDA Nutrition Facts labels highlighting added sugar, the FedUp Documentary, etc, I thought you might be interested in a little Swerve history and how we actually came to be the Ultimate Sugar Replacement.
The mission has always been to educate people about blood sugar and how it effects so many aspects of our health, like energy levels, weight management and overall hormone balance. The original Swerve blend came out of unsuccessful attempts to sweeten protein shakes with stevia. We just couldn’t get it to taste great. Enter erythritol, which at the time was a relatively new ingredient being made through fermentation. What we ended up creating to sweeten the powdered drink mixes was so good that we decided it needed to have its own glory and not just be in a protein shake. Swerve was born and begin hitting shelves around the greater New Orleans area.
For several years we stayed regional with Swerve being found at natural foods stores throughout Louisiana and Texas. In 2011 we set out to change that and with a marketing makeover we begin introducing Swerve to stores on the East Coast and throughout the Midwest. Now, thanks to all the support we have received our team is working with grocery stores and natural foods stores across the entire United States to make Swerve available to everyone. As a matter of fact, I am just getting back from a meeting with Sprouts Farmers Market – so keep your fingers crossed!
It’s amazing to think it’s been more than 12 years since we started this journey. There is still much work to be done to educate consumers about the over-consumption of sugar and why stabilizing our blood sugar matters. Together we are making a difference – we’re committed to continuing to educate – it’s the only way we can truly affect change.
Thanks to you we recently hit 10K likes on Facebook. We hope you’re one of them and if not please join the conversation – it’s a great way to to stay in touch and share lower sugar recipes, news and all the fun stuff going on at Swerve. You get a little peek into our day-to-day operations and a connection with who we are beyond just another ingredient in your pantry.
Hopefully you have seen that we’re having our biggest sale of the year right now – and if not, check it out here. Plus, stay tuned, we’re heading into the “Dog Days of Summer” and we’ll be celebrating with some fun Four-Legged Friends – so start getting your pictures ready!
Grandma was right – the years do go by much faster these days – but I still believe there is never enough summer (even in hot, sultry New Orleans). To celebrate the warm months, we hope you will enjoy a new, fun summer recipe from our good friend Carolyn Ketchum – she never ceases to amaze us with her creativity!
From the entire team at Swerve – we wish you a safe, happy & healthy Fourth of July!